Bachelor of Business Administration – Honours
About Program
A strong foundation in business management, leadership, and strategic thinking is the primary objective of the undergraduate Bachelor of Business Administration (Honours) programme. The BBA (Hons.) programme is designed to provide an in-depth and specialized understanding of key functional areas such as marketing, finance, human resource management, operations, and business analytics. The curriculum emphasizes advanced learning through case studies, research-based assignments, industry projects, internships, and practical exposure, enabling students to develop analytical, decision-making, and problem-solving skills. It also focuses on nurturing innovation, entrepreneurship, and leadership qualities required in today’s competitive business environment. The programme aims to equip students with comprehensive knowledge and professional competencies, preparing them for successful careers in corporate management, entrepreneurship, consulting, and for higher education such as MBA and other related disciplines.
Program Highlight
Program Outcomes (POs)
| POs | Description |
|---|---|
| PO1 | Knowledge: Demonstrate knowledge of management principles and their application in aviation, hospitality and tourism industries. |
| PO2 | Critical Thinking: Analyze business situations, evaluate alternatives, and apply critical thinking for effective decision-making. |
| PO3 | Skills: Develop effective verbal, written, presentation and customer service communication skills for professional environments. |
| PO4 | Leadership: Exhibit leadership qualities, teamwork, coordination and managerial abilities in multicultural and service-oriented settings. |
| PO5 | Responsibility: Apply ethical values, sustainability practices and social responsibility in aviation, hospitality and tourism operations. |
| PO6 | Perspective: Understand global trends, cultural diversity, international tourism practices and cross-cultural management. |
| PO7 | Technological Competence and Adaptability: Use modern technologies, digital tools and industry-specific software while adapting to changing industry dynamics. |
| PO8 | Problem Solving: Identify operational challenges and provide practical solutions in travel, airline, hospitality and tourism sectors. |
| PO9 | Entrepreneurship: Develop entrepreneurial mindset, innovation and business planning skills for startups and service ventures. |
| PO10 | Analytical Skills: Apply analytical, financial and quantitative tools for planning, research and managerial decision-making. |
Program Specific Outcomes (PSOs)
| PSOs | Description |
|---|---|
| PSO1 | Ability to develop managerial and analytical skills in areas such as marketing, finance, human resource management, operations, and business analytics, along with systematic planning, execution, and control of business activities. |
| PSO2 | Recognize and understand ethical values, social responsibilities, and professional standards in business decision-making, and take accountability for sustainable and responsible management practices. |
| PSO3 | Ability to analyze, evaluate, and design business strategies using appropriate tools and techniques in areas such as financial analysis, market research, talent management, entrepreneurship, retail operations, hospitality services, and international business. |
Eligibility
- Candidates must have completed their 10+2 (or equivalent) from a recognized board in any streams.
Bachelor of Business Administration – Honours - CURRICULUM
Semester 1
| Subject Name | L | T | P | C |
|---|---|---|---|---|
| Principles of Economics | 4 | 0 | 0 | 4 |
| Financial Accounting | 4 | 0 | 0 | 4 |
| Principles of Management (Elective) | 4 | 0 | 0 | 4 |
| Disaster Management (Elective) | 4 | 0 | 0 | 4 |
| Business Mathematics (Elective) | 4 | 0 | 0 | 4 |
| Management Information System(MIS) (Elective) | 4 | 0 | 0 | 4 |
| General English | 1 | 0 | 3 | 2 |
| Indian Culture & Skill Development | 2 | 0 | 0 | 2 |
| Personality Development | 2 | 0 | 0 | 2 |
| Total | 29 | 0 | 3 | 30 |
Semester 2
| Subject Name | L | T | P | C |
|---|---|---|---|---|
| Business Economics | 4 | 0 | 0 | 4 |
| Corporate Accounting | 4 | 0 | 0 | 4 |
| Company Management (Elective) | 4 | 0 | 0 | 4 |
| Business Planning & Project Management (Elective) | 4 | 0 | 0 | 4 |
| Business Mathematics-II (Elective) | 4 | 0 | 0 | 4 |
| E-Commerce (Elective) | 4 | 0 | 0 | 4 |
| Advanced English | 2 | 0 | 0 | 2 |
| Fundamental General Knowledge | 2 | 0 | 0 | 2 |
| Leadership & Teamwork | 2 | 0 | 0 | 2 |
| Total | 30 | 0 | 0 | 30 |
Semester 3
| Subject Name | L | T | P | C |
|---|---|---|---|---|
| Financial Management | 4 | 0 | 0 | 4 |
| Human Resource Management | 4 | 0 | 0 | 4 |
| Marketing Management | 4 | 0 | 0 | 4 |
| Data Analysis (Elective) | 4 | 0 | 0 | 4 |
| Event Management (Elective) | 4 | 0 | 0 | 4 |
| Professional Communication Skills | 2 | 0 | 0 | 2 |
| Digital Marketing | 2 | 0 | 0 | 2 |
| Ayurveda & Nutrition | 2 | 0 | 0 | 2 |
| Total | 26 | 0 | 0 | 26 |
Semester 4
| Subject Name | L | T | P | C |
|---|---|---|---|---|
| Business Ethics and Corporate Governance | 4 | 0 | 0 | 4 |
| Statistics for Management | 4 | 0 | 0 | 4 |
| Entrepreneurship Development | 4 | 0 | 0 | 4 |
| Corporate Law (Elective) | 4 | 0 | 0 | 4 |
| Business Environment (Elective) | 4 | 0 | 0 | 4 |
| Sanskrit | 2 | 0 | 0 | 2 |
| National Service Scheme | 1 | 0 | 2 | 2 |
| Aviation Management | 1 | 0 | 2 | 2 |
| Total | 24 | 0 | 4 | 26 |
Semester 5
| Subject Name | L | T | P | C |
|---|---|---|---|---|
| International Business | 4 | 0 | 0 | 4 |
| Strategic Management | 4 | 0 | 0 | 4 |
| Quantitative Techniques | 4 | 0 | 0 | 4 |
| Banking and Financial Markets | 4 | 0 | 0 | 4 |
| Consumer Behavior | 4 | 0 | 0 | 4 |
| Strategic Human Resource Management | 4 | 0 | 0 | 4 |
| Production & Operations Management | 4 | 0 | 0 | 4 |
| Production & Operations Management (Elective) | 4 | 0 | 0 | 4 |
| Greenhouse Management and Sustainable Practices (Elective) | 0 | 0 | 4 | 2 |
| Total | 32 | 0 | 4 | 34 |
Semester 6
| Subject Name | L | T | P | C |
|---|---|---|---|---|
| Organizational Behaviour | 4 | 0 | 0 | 4 |
| Business Research Methods | 4 | 0 | 0 | 4 |
| Taxation Principles & Corporate Legal Environment | 4 | 0 | 0 | 4 |
| Corporate Finance (Finance) | 4 | 0 | 0 | 4 |
| Marketing of Services (Marketing) | 4 | 0 | 0 | 4 |
| Compensation & Performance Management (HR) | 4 | 0 | 0 | 4 |
| Employability Skills & Professional Development | 0 | 0 | 4 | 2 |
| Internship | 0 | 0 | 8 | 4 |
| Total | 24 | 0 | 12 | 30 |
Internship Detail
The internship in Semester 6 is a mandatory component of the BBA (Hons.) programme designed to provide students with practical exposure to real-world business and organizational environments. During this period, students are required to undergo industry-oriented training in organizations where they are assigned practical tasks and responsibilities to understand workplace practices, business operations and professional expectations. This experiential learning enables students to apply theoretical concepts in practical settings, develop problem-solving abilities, enhance communication skills and gain valuable hands-on experience essential for their future careers.
