BBA (Hons) in Aviation, Hospitality and Tourism Management (AHTM)
About Program
The BBA (Hons) in Aviation, Hospitality and Tourism Management (AHTM) is a specialized undergraduate program that focuses on developing managerial knowledge and practical skills required in the service industry. The course combines core business subjects such as management, marketing, finance, and human resources with industry-specific areas like aviation operations, hotel management, tourism planning, and customer relationship management. It emphasizes both theoretical understanding and hands-on learning through internships, industrial visits, and project work. The program is designed to enhance communication skills, personality development, leadership abilities, and service orientation, which are essential for success in these customer-centric industries.
Program Highlight
Program Outcomes (POs)
| POs | Description |
|---|---|
| PO1 | Business Knowledge: Students will demonstrate a comprehensive understanding of management principles and their practical application across aviation, hospitality, and tourism industries, enabling them to effectively manage operations and organizational functions. |
| PO2 | Critical Thinking: Students will develop the ability to analyze complex business situations, evaluate various alternatives, and apply logical and critical thinking skills to make informed and effective managerial decisions. |
| PO3 | Communication Skills: Students will acquire strong verbal, written, presentation, and customer service communication skills, ensuring professional interaction and effective information exchange in diverse workplace environments. |
| PO4 | Teamwork and Leadership: Students will exhibit leadership qualities, teamwork, coordination, and managerial capabilities, particularly in multicultural and service-oriented settings, fostering collaboration and organizational success. |
| PO5 | Ethical and Social Responsibility: Students will understand and apply ethical values, sustainability practices, and social responsibility principles in aviation, hospitality, and tourism operations, promoting responsible business conduct. |
| PO6 | Global Perspective: Students will gain awareness of global trends, cultural diversity, international tourism practices, and cross-cultural management, enabling them to operate effectively in a globalized business environment. |
| PO7 | Technological Competence and Adaptability: Students will utilize modern technologies, digital tools, and industry-specific software while demonstrating adaptability to rapidly changing industry dynamics and technological advancements. |
| PO8 | Problem Solving: Students will develop the ability to identify operational challenges and provide practical and innovative solutions within travel, airline, hospitality, and tourism sectors. |
| PO9 | Entrepreneurship: Students will cultivate an entrepreneurial mindset, encouraging innovation and developing business planning skills necessary for launching and managing startups and service-oriented ventures. |
| PO10 | Quantitative and Analytical Skills: Students will apply analytical, financial, and quantitative tools to support planning, research, and managerial decision-making, enhancing overall business efficiency and effectiveness. |
Program Specific Outcomes (PSOs)
| PSOs | Description |
|---|---|
| PSO1 | Industry-Specific Knowledge and Operations: Graduates will acquire in-depth knowledge of aviation, hospitality, and tourism operations, including airline management, hotel operations, travel services, and customer handling procedures, enabling them to perform effectively in service-driven industries. |
| PSO2 | Service Excellence and Customer Experience Management: Graduates will develop the ability to deliver high-quality customer service, manage guest experiences, and handle customer expectations efficiently in aviation, hospitality, and tourism sectors. |
| PSO3 | Practical and Operational Skills: Graduates will gain hands-on skills in areas such as front office operations, food and beverage services, airline procedures, ticketing, reservation systems, and travel planning, ensuring industry readiness. |
Eligibility
- Candidates must have completed their 10+2 (or equivalent) from a recognized board in any streams.
BBA (Hons) in Aviation, Hospitality and Tourism Management (AHTM) - CURRICULUM
Semester 1
| Subject Name | L | T | P | C |
|---|---|---|---|---|
| Global Aviation, Business and Operation Management | 4 | 0 | 0 | 4 |
| Introduction to Hospitality Management | 4 | 0 | 0 | 4 |
| Introduction to Tourism Management (Elective) | 4 | 0 | 0 | 4 |
| Disaster Management (Elective) | 4 | 0 | 0 | 4 |
| Principles of Management (Elective) | 4 | 0 | 0 | 4 |
| Business Mathematics (Elective) | 4 | 0 | 0 | 4 |
| Communication Skills | 2 | 0 | 0 | 2 |
| Indian Culture & Skill Development | 2 | 0 | 0 | 2 |
| Personality Development | 2 | 0 | 0 | 2 |
| Total | 30 | 0 | 0 | 30 |
Semester 2
| Subject Name | L | T | P | C |
|---|---|---|---|---|
| Air Cargo Management | 4 | 0 | 0 | 4 |
| Front Office - I | 4 | 0 | 0 | 4 |
| Domestic Tourism - I (Elective) | 4 | 0 | 0 | 4 |
| Company Management (Elective) | 4 | 0 | 0 | 4 |
| E-Commerce (Elective) | 4 | 0 | 0 | 4 |
| Business Law (Elective) | 4 | 0 | 0 | 4 |
| Communication Skills - II | 2 | 0 | 0 | 2 |
| Fundamental General Knowledge | 2 | 0 | 0 | 2 |
| Leadership & Teamwork | 2 | 0 | 0 | 2 |
| Total | 30 | 0 | 0 | 30 |
Internship Detail
The Summer Internship Programme is an integral part of the MBA curriculum, conducted after the first year for a duration of 1.5 months and is designed to provide managerial exposure to real-world business and corporate environments. During this period, students are required to undergo structured industry training with organizations where they are entrusted with live projects, business research assignments, process analysis and functional responsibilities. This experience enables them to apply management concepts, understand organizational systems and develop strategic thinking, analytical ability, decision-making and problem-solving skills. Students are required to maintain regular progress records, follow professional ethics and remain in coordination with their faculty guide. At the end of the internship, they must submit a comprehensive project report and present their learning outcomes through a viva voce or presentation. Overall, the internship strengthens communication, teamwork, leadership and managerial competencies while bridging the gap between academic learning and industry expectations, preparing students for successful professional careers.
