BBA (Hons) in Aviation, Hospitality and Tourism Management (AHTM)
About Program
The BBA (Hons) in Aviation, Hospitality and Tourism Management (AHTM) is a specialized undergraduate program that focuses on developing managerial knowledge and practical skills required in the service industry. The course combines core business subjects such as management, marketing, finance, and human resources with industry-specific areas like aviation operations, hotel management, tourism planning, and customer relationship management. It emphasizes both theoretical understanding and hands-on learning through internships, industrial visits, and project work. The program is designed to enhance communication skills, personality development, leadership abilities, and service orientation, which are essential for success in these customer-centric industries.
Program Highlight
Program Outcomes (POs)
| POs | Description |
|---|---|
| PO1 | Knowledge: Demonstrate knowledge of management principles and their application in aviation, hospitality and tourism industries. |
| PO2 | Critical Thinking: Analyze business situations, evaluate alternatives, and apply critical thinking for effective decision-making. |
| PO3 | Skills: Develop effective verbal, written, presentation and customer service communication skills for professional environments. |
| PO4 | Leadership: Exhibit leadership qualities, teamwork, coordination and managerial abilities in multicultural and service-oriented settings. |
| PO5 | Responsibility: Apply ethical values, sustainability practices and social responsibility in aviation, hospitality and tourism operations. |
| PO6 | Perspective: Understand global trends, cultural diversity, international tourism practices and cross-cultural management. |
| PO7 | Technological Competence and Adaptability: Use modern technologies, digital tools and industry-specific software while adapting to changing industry dynamics. |
| PO8 | Problem Solving: Identify operational challenges and provide practical solutions in travel, airline, hospitality and tourism sectors. |
| PO9 | Entrepreneurship: Develop entrepreneurial mindset, innovation and business planning skills for startups and service ventures. |
| PO10 | Analytical Skills: Apply analytical, financial and quantitative tools for planning, research and managerial decision-making. |
Program Specific Outcomes (PSOs)
| PSOs | Description |
|---|---|
| PSO1 | Industry-Specific Knowledge and Operations: Graduates will acquire in-depth knowledge of aviation, hospitality, and tourism operations, including airline management, hotel operations, travel services, and customer handling procedures, enabling them to perform effectively in service-driven industries. |
| PSO2 | Service Excellence and Customer Experience Management: Graduates will develop the ability to deliver high-quality customer service, manage guest experiences, and handle customer expectations efficiently in aviation, hospitality, and tourism sectors. |
| PSO3 | Practical and Operational Skills: Graduates will gain hands-on skills in areas such as front office operations, food and beverage services, airline procedures, ticketing, reservation systems, and travel planning, ensuring industry readiness. |
Eligibility
- Candidates must have completed their 10+2 (or equivalent) from a recognized board in any streams.
BBA (Hons) in Aviation, Hospitality and Tourism Management (AHTM) - CURRICULUM
Semester 1
| Subject Name | L | T | P | C |
|---|---|---|---|---|
| Global Aviation, Business and Operation Management | 4 | 0 | 0 | 4 |
| Introduction to Hospitality Management | 4 | 0 | 0 | 4 |
| Introduction to Tourism Management (Elective) | 4 | 0 | 0 | 4 |
| Disaster Management (Elective) | 4 | 0 | 0 | 4 |
| Principles of Management (Elective) | 4 | 0 | 0 | 4 |
| Business Mathematics (Elective) | 4 | 0 | 0 | 4 |
| Communication Skills | 2 | 0 | 0 | 2 |
| Indian Culture & Skill Development | 2 | 0 | 0 | 2 |
| Personality Development | 2 | 0 | 0 | 2 |
| Total | 30 | 0 | 0 | 30 |
Semester 2
| Subject Name | L | T | P | C |
|---|---|---|---|---|
| Air Cargo Management | 4 | 0 | 0 | 4 |
| Front Office - I | 4 | 0 | 0 | 4 |
| Domestic Tourism - I (Elective) | 4 | 0 | 0 | 4 |
| Company Management (Elective) | 4 | 0 | 0 | 4 |
| E-Commerce (Elective) | 4 | 0 | 0 | 4 |
| Business Law (Elective) | 4 | 0 | 0 | 4 |
| Communication Skills - II | 2 | 0 | 0 | 2 |
| Fundamental General Knowledge | 2 | 0 | 0 | 2 |
| Leadership & Teamwork | 2 | 0 | 0 | 2 |
| Total | 30 | 0 | 0 | 30 |
Internship Detail
The Summer Internship Programme is an integral part of the MBA curriculum, conducted after the first year for a duration of 1.5 months and is designed to provide managerial exposure to real-world business and corporate environments. During this period, students are required to undergo structured industry training with organizations where they are entrusted with live projects, business research assignments, process analysis and functional responsibilities. This experience enables them to apply management concepts, understand organizational systems and develop strategic thinking, analytical ability, decision-making and problem-solving skills. Students are required to maintain regular progress records, follow professional ethics and remain in coordination with their faculty guide. At the end of the internship, they must submit a comprehensive project report and present their learning outcomes through a viva voce or presentation. Overall, the internship strengthens communication, teamwork, leadership and managerial competencies while bridging the gap between academic learning and industry expectations, preparing students for successful professional careers.
